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NEC launches video conferencing strategy, available as a cloud or on-premise offering

NEC launches video conferencing strategy, available as a cloud or on-premise offering

Date: 23 Nov 2010
Category: Cloud technology

NEC Australia today announced NEC Viva, a new strategy and product line up which adds a range of high quality, simple-to-use video conferencing solutions to its unified communications (UC) and collaboration offering.  NEC Viva is available on a wide range of devices from any location.

The announcement comes as an NEC commissioned survey of 1,200 office workers in Australia reveals that one in five would substitute half their face-to-face meetings with video conferencing if the right technology was available.  A third of survey respondents travel more than two hours a week for meetings, with 22% travelling more than five hours.

Only a third of respondents had ever used videoconferencing, and only 9% regularly, with 50% citing set up difficulties and poor quality for not using video conferencing to date. 20% said it was reserved for top executives only.

NEC Viva lets employees connect with each other whether they use a video conferencing suite, a video-enabled phone or a videoconferencing client on their laptop; regardless of location.  Video calls are initiated as simply as dialling a telephone and are delivered with assured Quality of Service (QoS) in standard or high-definition; ensuring the highest quality of picture without degradation.

Organisations can choose a customised solution either as an on-premise deployment, a managed service or as part of the NEC cloud computing platform delivering integrated hosted voice, video and applications.

Steve Woff, UC Business Manager, NEC Australia said: “Video conferencing is not a new technology, but its deployment has often meant very poor quality, frustrating set-up procedures or costly video room implementations.  We’ve made it simple. Dial a single number and you can connect face-to-face with a colleague wherever they are – at their desk, in a conference room or in a hotel room on their laptop.”

The launch of NEC Viva means NEC now boasts a collaboration and video conferencing platform that:

  • scales from two users to hundreds of thousands of users making it suitable for organisations of all sizes
  • addresses the unique needs and set-up of different businesses by providing desk-based, mobile and in-room conferencing options
  • integrates with existing communications infrastructure, eliminating the need for costly upgrades
  • brings simplicity, quality, flexibility and functionality to video conferencing and collaboration.

The announcement forms part of a long-term NEC strategy for collaboration, but comes at a time when market and environmental forces are creating a customer demand for technology-enhanced collaboration.

Mr Woff continued:  “In Australia we’re seeing a continued focus on reducing business travel costs and a heightened sense of environmental responsibility.  It means we’re going to see the demand for remote collaboration tools such as UC and video conferencing increase sharply in the next few years.  We must remember that it’s not just about cost and time efficiencies, but also increased effectiveness of communications on a daily basis. The key to widespread adoption however is going to be in its ease of implementation, ease of use for the employee, quality of video and the level of service and support.  Our strategy has been developed specifically with these points in mind.

Frost & Sullivan recently predicted that the Asia-Pacific region visual communications market which includes video conferencing end points, video conferencing infrastructure systems and telepresence will be worth US$1.1 billion in 2015

Audrey William, Research Director, Frost & Sullivan said: “There is no doubt that the market for video conferencing is growing rapidly. Globalisation, the need to work across different time zones and the drive to achieve productivity are some of the key drivers for growth. Video has been one of the technologies in Enterprise Communications that has been able to demonstrate a clear ROI. For video to see rapid uptake and enterprise wide deployment, video usage must be driven by top management. The change in culture is vital to encourage greater usage across the organisation.”

In line with NEC’s longstanding strategy for backwards compatibility, NEC Viva will utilise Service Oriented Architecture (SOA) and Service Oriented Communications (SOC) standards to ensure integration with existing NEC equipment as well as third-party vendor infrastructure.

NEC’s Mr Woff said: “We have a long standing commitment to ensure no customer is left behind as we develop and strengthen our product line-up.  It’s not new to our existing customers to say that we offer an upgrade path that avoids the need for a rip and replace strategy – regardless of whether an organisation uses existing NEC infrastructure or third party equipment, our video conference offering will integrate into most environments.”

For media enquiries please contact:

Will Clarke
NEC Australia Pty Ltd
Tel: 03 92714172

Alec Stanwell
n2n Communications
02 9213 2305


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