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Primo Fine Foods

Primo Fine Foods

Date: 5 Jan 2015
Category: Unified Communications

Overview

Primo Fine Foods Pty Ltd distributes an expansive range of reputable catering brands to restaurants, hotels, cafés and takeaway businesses. Established in 1989, this Australian owned and family operated enterprise runs a fleet of trucks from its Gosford, NSW headquarters to service clients throughout NSW.

Buddy Mawad’s role as a business owner is a frenetic one: he has customer relationships to nurture; a product range to test and grow; distribution arrangements with brand owners to manage; and a fleet of delivery trucks to be kept on the road.

Industry

  • Wholesale catering

Challenges

  • Lost and missed calls
  • Risk of losing customers and opportunities

Solution

  • Move from copper analogue to digital phone system
  • Reliable VoIP server and handsets combined and priced for SMBs

Results

  • Caller ID and voicemail to email capturing all contact
  • Problem-free phone system