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Majestic Cinemas

Majestic Cinemas

Date: 6 November 2013
Category: Projectors

Overview

Majestic Cinemas is a dynamic independent cinema chain operating in regional New South Wales. It delivers quality movie viewing experience to customers in Port Macquarie, Nambucca Heads, Singleton, The Entrance and Inverell. As one of the first cinema chains to bring 3D to its patrons across the State, it continues to build its success on the introduction of the latest technologies.

The Port Macquarie centre had been operated by Majestic Cinemas for six years before it made a substantial investment in the refurbishment to transform its two screens into a five-screen complex. By improving the ratio to one screen per 10,000 residents, Majestic forecast it would be able to attract an additional 100,000 patrons a year.

Reflecting the industry shift away from massive screens and huge cinemas, the increased number of smaller cinemas would enable Majestic to diversify its offerings beyond the mainstream blockbusters to arthouse feature movies and the latest alternative content including video performances of operas, musicals and sporting events.

The Port Macquarie cinema has a dynamic relationship with its local community and the transformed complex will enable it to play host to film festivals and offer more innovative fundraisers and corporate events.

Industry

  • Entertainment

Challenges

  • Optimise cinema complex refurbishment
  • Strategy to diversify offering and expand customer base

Solution

  • Space saving, high performance, compact digital projectors

Results

  • Reduced cost of refurbishment
  • Lower power consumption
  • Ultimate flexibility in quality screening of digital content